Cat Mascots Meet Top Celebrity Cat Grumpy Cat For Commerce

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Here is how this picture came to be: Grumpy Cat, the spokescat for Friskies cat food, has a PR agency. That PR agency emailed Sporting News about a co-branded Friskies/BuzzFeed video called “Happiness Finds Grumpy Cat.”

Happiness is a dog, you see, and “co-branded video” is a way of saying “a Friskies ad that BuzzFeed helped develop in exchange for money.”

That video premiered in Tampa, Fla., on Tuesday night.

The PR agency sent us photos of the event. Given the presence of the mascots, it’s tangentially related to sports and gives us an excuse to post it. People will read this and watch the embedded video, which benefits Friskies, BuzzFeed, Sporting News and presumably themselves, in one way or another. Maybe they like cats? Who knows.

Also, here is another photo of the mascots from a slightly different angle. They’re holding food, I think. Grumpy Cat is elsewhere. Maybe one of the mascots ate her? Who knows.

Enjoy your day.