Behring is part of a new wave of “engaged philanthropists” who choose hands-on involvement over writing checks. Roxanne Quimby, cofounder of Burt’s Bees personal-care products, last year endowed a new foundation to purchase and conserve Maine wilderness (40,000 acres so far), a move she made after money she gave to a charity sat unused for two years. “It was way too bureaucratic, so I made up my mind to do it myself,” says Quimby.
While some experts say charitable dollars are better spent through established organizations, others believe that donors who see the impact of their money ultimately give more. For benefactors like Behring and Quimby, the personal touch makes all the difference.
